LIVE TRACKER • UPDATED NOVEMBER 1, 2026

Most Talked About Non-Profits

Live tracking of which non-profit organizations are dominating online discourse this week, with mention volume and sentiment tracking across 25 major charities and NGOs.

Amnesty International
This Week's Leader
501,837
Total Mentions
53%
Avg. Sentiment
7
Categories

“Amnesty International leads non-profit discourse this week with 208,597 mentions. The top 25 non-profits generated 501,837 total mentions with an average sentiment score of 53%.”

Mentions by Category

Which cause areas are driving the most conversation

Advocacy4 orgs
229,682
46%
Sentiment: 1%
Health4 orgs
118,565
24%
Sentiment: 79%
Humanitarian6 orgs
109,243
22%
Sentiment: 64%
Environment4 orgs
19,271
4%
Sentiment: 44%
Poverty/Hunger5 orgs
17,475
3%
Sentiment: 53%
Education1 orgs
4,752
1%
Sentiment: 60%
Animal Welfare1 orgs
2,849
1%
Sentiment: 35%

Non-Profit Rankings

Ranked by mention volume in online discourse

Rank
Organization
Category
Mentions
Sentiment
Score
1
Amnesty International
Advocacy
208,597
50%
85
2
American Heart Association
Health
89,012
81%
54
3
Save the Children
Humanitarian
69,405
63%
42
4
American Cancer Society
Health
27,187
76%
32
5
UNICEF
Humanitarian
23,462
69%
29
6
Human Rights Watch
Advocacy
13,358
7%
7
7
Greenpeace
Environment
9,163
14%
7
8
American Red Cross
Humanitarian
6,731
60%
20
9
World Food Programme
Humanitarian
5,525
58%
19
10
Sierra Club
Environment
5,342
65%
21
11
Teach for America
Education
4,752
60%
20
12
Salvation Army
Poverty/Hunger
4,456
67%
22
13
Feeding America
Poverty/Hunger
4,238
69%
22
14
ACLU
Advocacy
4,045
13%
5
15
NAACP
Advocacy
3,682
39%
13
16
Oxfam
Poverty/Hunger
3,216
21%
7
17
World Wildlife Fund
Environment
2,995
67%
21
18
ASPCA
Animal Welfare
2,849
35%
11
19
Habitat for Humanity
Poverty/Hunger
2,806
77%
24
20
Goodwill
Poverty/Hunger
2,759
23%
8
21
International Rescue Committee
Humanitarian
2,358
81%
25
22
Planned Parenthood
Health
2,186
32%
10
23
The Nature Conservancy
Environment
1,771
86%
26
24
Doctors Without Borders
Humanitarian
1,762
21%
7
25
St. Jude Children's Research Hospital
Health
180
84%
25

Buzz Score = 70% mention volume + 30% positive sentiment. Data refreshed weekly.

Methodology

This tracker monitors online discourse about major non-profit organizations across multiple sources:

Mention Volume

We track mentions across news articles, organizational websites, and high-quality blogs. Volume is counted over a rolling 7-day window to capture current discourse momentum.

Sentiment Analysis

Each mention is analyzed for sentiment (positive, negative, or neutral). The sentiment score represents the percentage of positive mentions out of all sentiment-bearing mentions.

Category Breakdown

Organizations are grouped by their primary mission area (Humanitarian, Health, Environment, etc.) to reveal which cause categories are generating the most conversation.

Frequently Asked Questions

How often is this data updated?

The tracker is updated weekly. Our systems collect fresh data every Sunday to capture the previous week's discourse.

Why isn't my favorite non-profit on the list?

We currently track 25 of the largest and most prominent non-profits. We plan to expand coverage over time. Contact us if you'd like to see a specific organization added.

What drives mention volume for non-profits?

Mention volume is typically driven by fundraising campaigns, disaster response coverage, policy debates, and organizational news. Advocacy groups often see spikes during relevant political events.

Can I track my organization?

Yes! Flogent's Brand Perception Analysis can track any organization. Contact us for custom tracking solutions tailored to non-profits.

Track Any Organization

Get the same insights for your non-profit, foundation, or any organization. Flogent tracks sentiment across news, AI systems, and public discourse.

Data updates weekly. Last update: November 1, 2026